Strategic Internal Communications
January 26 - 28 in San Francisco
Venue, Pricing, & Registration Details
Tuesday, January 26 • 8:00am - 10:00am
Workshop A: How To Build Unique Strategic Internal Communication Campaigns That Drive Participation: An Audience-Centric Approach To Increased Engagement

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As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. The audience-centric approach employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.


In this comprehensive and hands-on workshop, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Founder & CEO, Intactic

avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic
Preston is an energetic and creative leader that helps companies understand how to solve complex problems through communication and design. He is a sought after expert in branding, employee engagement, internal communications and enterprise transformation and often travels the globe... Read More →

Tuesday January 26, 2016 8:00am - 10:00am
Marina Room, Bay Level Hyatt Regency San Fran