Strategic Internal Communications
January 26 - 28 in San Francisco
Venue, Pricing, & Registration Details
Thursday, January 28 • 9:15am - 9:50am
How To Build A Content Ecosystem – Establish And Empower Content Contributors That Represent Your Organization And Scale
Electronic Arts

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Finding the right intranet content and keeping it fresh is no small task. Learn how Electronic Arts took on this task, successfully.  With content generated by a community of contributors and internal influencers, it became employee stories that informed and educated other employees about programs, teams, locations, culture and more.


This session will show you how to build your own content container that supports your storytellers, scales with your growth and sustains itself, including how to:


  • Empower a community of content contributors to be the voices of sites and blogs
  • Utilize scalable support: LMS, video guides, step-by-step instructions, and cross functional support 
  • Become communication ninjas: intranet branding and communications, making it approachable, simple, and fun


Hilary Shaw, EA World Brand Manager, Electronic Arts

avatar for Hilary Shaw

Hilary Shaw

EA World Brand Manager, Electronic Arts
Hilary is the EA World brand manager at Electronic Arts where she works on internal communications and intranet design. During her career in communications she has managed both consumer and employer brand communications in industries spanning technology, fashion, and wine. A California... Read More →

Thursday January 28, 2016 9:15am - 9:50am
Garden Room, Atrium Level Hyatt Regency San Fran

Attendees (1)