Strategic Internal Communications

The dynamic nature of the business world, especially in high tech, requires flexibility, agility and a fondness for change. Pile on top of that the decision to split the company into two standalone businesses and then sell one of those businesses to a private equity firm.

This session will provide you with insight on how Symantec went about announcing those major decisions, how they communicated with employees leading up to the key milestones of operational separation and legal sale, as well as how they went about designing the new communications organizations in light of the separation. Learn how to effectively communication with employees during times of change, including how to:

• Inform, educate and prepare employees for a company separation and sale of one business
• Utilize guiding principles for employee communications during transformational events
• Apply key best practices and lessons learned throughout the journey from announce of separation to sale of one business
• Design a new communications function in the face of a company separation

 Shauna Buckner, Director, Employee Communications & Engagement, Symantec